Kakao是韩国科技巨头，在全球范围内提供数字服务。我们的通讯软件“KakaoTalk”在韩国拥有超过4900万的月活跃用户，占据着绝对的主导地位。“KakaoTalk”是首个将表情包（Emoticon）引入并作为主要沟通工具的服务。用户非常喜欢通过表情包来表达自我。同时，对于IP创作者而言，表情包也是推出其内容的一个强有力平台。韩国许多头部的IP都是从表情包开始起步的。

我们的核心IP“KAKAO FRIENDS”最初也是作为表情包推出的，现已成为最受大众喜爱的“情感治愈系”IP。得益于这一成功，“KAKAO FRIENDS”已成长为市场上最受欢迎的角色之一。我们至今仍在授权和周边商品行业中占据主导地位。一直以来，“KAKAO FRIENDS”都是Louis Vuitton、Nike、Starbucks等全球知名品牌最青睐的合作伙伴之一。我们见证了其在中国、日本、泰国及其他亚洲市场的瞩目增长。如今，我们正进一步将版图扩张至欧洲、美国及更广阔的全球市场。

Kakao is a leading South Korean technology conglomerate providing digital services globally. Our mobile messenger “KakaoTalk” is the most dominant messenger in Korea having over 49 million MAU. “KakaoTalk” is the first service that brought in emoticon as a major communication tool. Users love using emoticons to express themselves. Emoticon is also a powerful path for IP creators to launch their content. Some of the leading IPs in Korea started from emoticon.

Our main IP “KAKAO FRIENDS” was introduced as emoticon and became the most loved IPs of emotions. Powered from the success, “KAKAO FRIENDS” has grown as one of the most beloved characters in the market. We still dominate licensing and merchandise industry. “KAKAO FRIENDS” has been one of the most preferred partners of global brands such as Louis Vuitton, Nike, Starbucks, etc. We witnessed remarkable growth across China, Japan, Thailand, and other Asian markets. Now, we are expanding into Europe, the United States, and beyond.